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Commercial roofing lead generation · Case study

From property research
to a scheduled
roof inspection.

Inside one NAI commercial roofing lead: a Colorado school campus, a direct conversation with the superintendent, and an inspection arranged with the property contact.

See the qualification process ↓Download the redacted lead ↗
The service: Qualified commercial roofing lead packagesThe work: Research · Outreach · Inspection schedulingThe purpose: A contractor-ready next step

01 / The opportunity

The roof was only
the starting point.

A large commercial roof and a storm history can justify research. The conversation with the property contact determines what happens next.

The original caller notes describe a school campus with metal and EPDM roofing and multiple reported hail events. The superintendent said the roof had been replaced in 2020 and reported no known active damage.

He wanted an inspection to determine whether damage was present. He also reported no current vendor list and discussed the possibility of establishing a contractor relationship.

Research the property.

Record the commercial property profile, reported roof systems and roof size, alongside the available storm history.

Reach the property contact.

Speak directly with the superintendent and document what he knows, what remains unknown and his interest in an inspection.

Arrange the inspection.

NAI coordinates with the property contact and records the appointment and arrival instructions for the contractor.

02 / The intelligence

Context the contractor
can act on.

The lead record includes five storm dates and reported hail of 1.25–2.75 inches. The caller notes attribute storm-date verification to HailTrace.

That history supports an inspection conversation. It does not, by itself, establish damage or an insured loss.

A specific reason to inspect.
A contact willing to proceed.

The property contact requested an inspection to determine roof condition. NAI arranged that next step rather than handing over a property address alone.

Storm dates in the historical lead record
DateRecord context
September 20, 2026Reported hail event
June 8, 2026Reported hail event
September 9, 2025Reported hail event
May 23, 20252.75-inch hail in caller notes
July 24, 2022Reported hail event

Source: NAI’s redacted historical lead sample. Storm history, contact statements and reported roof details are presented as recorded; they are not independent engineering or coverage findings.

Property name, street address, ownership entity, personal contact details and contractor identity are withheld.

03 / What the example demonstrates

A documented appointment.
A clearer starting point.

Property context.

Reported roof systems, roof size and storm dates give the contractor a basis for preparing for the inspection.

A real conversation.

The notes distinguish the superintendent’s interest in an inspection from a claim that damage already exists.

A coordinated next step.

The record includes an arranged inspection and arrival instructions, with NAI handling scheduling with the property contact.

This case study documents lead research, property-contact outreach and inspection scheduling. It does not establish a signed roofing contract, approved insurance claim, completed replacement or collected revenue. This historical property is not being offered for sale through this page. Results vary by property, market and contractor execution.

04 / After the appointment

A contractor-reported
follow-up.

The contractor subsequently reported sending a photo report to the property contact and coordinating collection of the insurance policy for review.

This update is reported by the contractor. NAI has not independently verified the photo report, confirmed receipt of the insurance policy, or reviewed its contents. No roofing contract, claim submission, claim approval, or completed replacement is represented.

Contractor-reported · Not independently verified

Before you buy

What this means
for your team.

Does NAI sell software or commercial roofing leads?

NAI sells qualified commercial roofing lead packages to contractor partners. Discuss your market, capacity and package requirements with NAI to confirm availability and current terms.

Who schedules the inspection?

NAI schedules the inspection with the property contact. Contractor partners provide their availability so NAI can coordinate the appointment.

Does storm exposure mean the roof needs replacement?

No. Storm history is part of the research. Roof condition, damage, repair scope and any insurance coverage must be evaluated separately. In this example, the superintendent reported no known active damage and requested an inspection.

Can I see what is included in a delivered lead?

View the redacted historical lead sample for the property profile, storm dates, appointment record and caller notes. Current deliverables and qualification requirements are governed by your agreement.

Beyond the Roofline.

Put qualified commercial
appointments on your calendar.

Tell us your service area, inspection capacity and the roof systems your team handles. We’ll discuss market availability and the lead package that fits.

Discuss a lead package ↗Email NAI